COMMON SENSE, IS NOT SO COMMON

What is the right distribution strategy in online business?

It is somehow traditional to associate hotel performance with Occupancy Rate. On the price side, Average Rate (AVG Rate) is a key index for the sold rooms. Both Occupancy and AVG Rate as stand alone indexes, offer only partial aiming view towards the profits maximisation objective.

Do potential customers find your hotel online ?

Independent hoteliers should be thoughtful for all the on line platforms available to the prospect customer (OTAs, GDS, hotel site). The first step is for the hotel to be properly distributed to key important platforms, starting with the On Line Travel Agencies (OTAs).

How are you measuring your hotel room revenue performance?

It is somehow traditional to associate hotel performance with Occupancy Rate. On the price side, Average Rate (AVG Rate) is a key index for the sold rooms. Both Occupancy and AVG Rate as stand alone indexes, offer only partial aiming view towards the profits maximisation objective.